Your reality is catching up with you
You need to be fundraising
with more than adrenaline and last‑minute campaigns.
If you lead a small nonprofit, you are likely:
Juggling multiple programs, board meetings, operations and fundraising with a tiny (or non-existent) team.
Running one big event or campaign a year and hoping it's enough to fund everything- but it usually isn't.
Sitting on email lists, volunteers, and social media followers that you know could give more- if you knew what to do and you had a better plan.
Feeling pressure from your board to "find new donors" without a clear, realistic strategy.
The problem isn't your mission. It's that you don't have a system that steadily turns casual followers, attendees, and volunteers into a true fan base that financially supports your mission all year long.
Imagine instead…
- A simple, 12‑month fundraising rhythm your whole team understands.
- Supporters who actually look forward to hearing from you.
- Recurring gifts becoming your reliable financial backbone.
- A board that sees the plan, trusts it, and champions it.
Fan Base Fundraising is built specifically for leaders like you- smart, stretched thin, and ready for a realistic system that actually fits your capacity.
The fan base method
A simple framework to turn attention into recurring revenue.
You do not need a bigger team. You need a clear journey for your fans-designed for small nonprofits- that shows people exactly how to deepen their support for your mission.
Step 1
Clarify your ideal fan
Define exactly who your ideal supporters are, why they care, and how they naturally move from curious to committed.
Step 2
Design your plan
Map 12 months of communications, campaigns, and touch points so supporters always know how to engage next.
Step 3
Launch your fan base system
Set up simple automations, recurring campaigns, and board roles so the system keeps running- even when you are busy running your non-profit.
Courses for busy nonprofit leaders
Learn the Fan Base Fundraising system in focused online courses.
Each course is built to be completed in under 3 hours, with plug‑and‑play templates you can adapt in a single afternoon.
Fan Journey Foundations
Clarify who your fans are, what they value, and how to architect a supporter journey that matches how they already behave.
Ideal supporter map
Fan journey worksheets
Plug‑and‑play messaging prompts
Best for: Executive directors and development leads who want a shared language for fundraising.
Recurring Revenue Playbook
Design and launch a monthly giving or membership program that your supporters are proud to be part of.
- Naming and positioning guide
- Launch email and social templates
- Member onboarding sequence
Best for: Organizations that rely on events or grants and want more predictable monthly revenue.
Campaign in a Day
Use our proven "campaign in a day" sprint to launch high‑impact mini‑campaigns without derailing your week.
- Done‑for‑you campaign briefs
- Email + social copy banks
- Debrief and optimization template
Best for: Teams who want momentum now and quick wins they can show the board.
Fan Base collective Membership
Ongoing support so you are never alone.
The Fan Base Collective is our membership for leaders who want regular accountability, feedback, and fresh ideas as they roll out the system across their organization.
Weekly live working sessions to build campaigns together.
Q&A so you can get other eyes on your emails, pages, and donor journeys.
Resource vault with templates and examples, updated quarterly.
Peer community of leaders at organizations under $3M/year.
Cancel any time. Your membership grows with you- add up to two additional team members or board champions at no extra cost.
Founding member pricing for the first 50 organizations.
What you get inside the Lab
Weekly live Zoom calls per month
Discounted access to premium consulting and courses as a member
Private Facebook group for peer support + additional support
Q&A, which is helpful as you grow
Who it is for: Executive directors, development staff, and small teams ready to work the system month after month.
Typical Collective members see their first "fan base" campaign live within 30 days.
Premium consulting
Done-with-you implementation for organizations ready to move fast.
Our Fan Base Intensive is a 60‑day consulting engagement where we co‑design your fan journey, development plan, campaigns, and systems- and walk alongside your team as you launch.
- Strategy days with your leadership + development staff
- Custom fan journey and 12‑month fundraising rhythm
- Implementation sprints with your team (copy, campaigns, donor experience)
- Board briefing deck and talking points
- Priority support between sessions
Designed for: Organizations between $500k–$3M/year that want to lock in a scalable fundraising engine.
Limited to 6 organizations per quarter.
Timeline: 60 days
Format: Live Zoom strategy sessions, implementation sprints and results
Investment: Shared on a brief consult call after we confirm fit.
Real results from small teams
Designed for the realities of small nonprofits.
We work with organizations who don't know where to start to those that are figuring it out as they go..
“Lisa's knowledge in the fundraising space is unending. Working with her has provided me with new connections and ideas that I could immediately implement and turn into funding.”
— Scooter, Executive Director
Family Service nonprofit · $500k budget
“Our board understands how our email list, events, and campaigns need to fit together. The fan journey gave us language that moved us out of vague goals and into concrete action.”
— Peggy, Board Chair
Community Foundation · $650K budget
“Growing our fan base was critical to the purchase of our second office suite and Lisa was there with us, guiding us on what to do and how to do it. The purchase was successful and we couldn't have done it without her knowledge and skills.”
— Kamaty, Executive Director
Immigrant Services nonprofit · $1M budget
Choose how you get support
Start with a course, stay for the membership, or accelerate with consulting.
Wherever you are in your fundraising journey, there is a right‑sized way to implement the fan base system.
Need help deciding? Start with a course and we will credit your purchase toward the Lab or Intensive within 60 days.
Questions, answered
Is Fan Base Fundraising right for you & your organization?
What size organizations is this designed for?
Fan Base Fundraising is built for small to mid‑sized nonprofits—typically between $250k and $3M in annual revenue. Many of our clients have a lean development function where the executive director or a single staff member wears the fundraising hat.
Do I need a marketing or fundraising team to see results?
No. The courses and templates assume you have limited staff capacity. We focus on realistic, repeatable rhythms that a tiny team can execute. If you do have a team, the system simply becomes easier to delegate and scale.
How is the membership different from the courses?
Courses give you the core frameworks and templates. The Fan Base Lab membership adds ongoing support: live implementation calls, copy clinics, a peer community, and quarterly reviews. Most leaders who want accountability and momentum choose the Lab.
What if we are already working with a fundraising consultant?
Great. Many organizations use Fan Base Fundraising alongside existing consultants or agencies. Our system gives you a shared language and structure, so outside partners plug into a clear fan journey instead of creating disconnected campaigns.
Can my board or staff join calls with me?
Yes. We encourage you to bring board champions, program leads, or development staff to relevant sessions—especially inside the Lab and the Intensive. Culture change happens faster when more of your team understands the fan base approach.
Next step
Build a fundraising system your
small team can see success with.
Start with a course, step into the Collective for support, or apply for the Intensive if you are ready to move quickly. The first step is simply choosing how you want to learn.
Not sure where to start? Email us a quick snapshot of your organization and we will point you to the best next step.